Targeted paid social campaigns that turn platform audiences into genuine business enquiries.
Social media advertising offers powerful targeting capabilities, allowing you to reach potential customers based on their location, interests, behaviours and demographics. However, generating leads through social platforms requires far more than simply placing an advert and waiting.
Impact Marketing Network creates, manages and optimises paid social campaigns on Facebook, Instagram and other platforms, focusing on generating measurable business enquiries rather than vanity metrics like likes or impressions.
Every campaign is built around your target audience, geographic area and proposition. We develop the creative, build the lead forms and continuously refine the campaign to improve quality and reduce cost per lead.
From initial strategy through to ongoing optimisation and lead delivery, we manage every element of your social media campaign.
We define your campaign objective, identify your ideal audience and determine the most effective platform and approach.
Campaigns target relevant locations, demographics, interests and behaviours to reach the people most likely to become your customers.
We create compelling ad copy and visual concepts that communicate your proposition and encourage the right people to respond.
Forms can collect qualifying information such as location, budget, timescale and preferred contact method to ensure higher-quality leads.
We continuously review performance data and refine targeting, creative and forms to improve results throughout the campaign.
New enquiries are delivered directly to your team by email or integrated into your preferred sales process.
Reach defined audiences and generate direct enquiries through Meta lead forms or a dedicated enquiry journey. Local and national targeting available.
Use visually engaging feed and story advertising to introduce your proposition. Mobile-first formats with creative and audience testing.
Where appropriate, campaigns can extend to additional social channels with cross-channel planning and consistent campaign messaging.
Generate property investment enquiries through targeted social campaigns.
Reach clients and consumers looking for financial advice, products or opportunities.
Generate qualified leads for consultancies, agencies and specialist service providers.
Reach homeowners interested in renovations, extensions and property improvements.